Diagnose
Map the gap.
Reflect on your own organisation using SAY, REWARD and DO. Gather observable evidence, distinguish assumptions and explore the rules that may reproduce a gap. You do not need to complete the NOVA challenge first.
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This is a guided reflection, not a scientifically validated diagnosis or culture score. Symptoms such as turnover are signals to investigate, not proof of a cause. Use the Diagnostic Worksheet offline or read the framework.
New to SAY · REWARD · DO? See a short worked example
Organisational promise: “We offer great career growth.”
- SAY: Career development is highlighted in recruitment campaigns and leadership communications.
- REWARD: Managers are primarily recognised for retaining talent within their own teams.
- DO: Employees struggle to move internally despite available opportunities.
The contradiction may indicate a potential source of Culture Debt, but further evidence is needed to understand the underlying causes. Use the three columns below to gather your own evidence, in your own words.
SAY
What is promised?
- Nothing yet. e.g. “We invest in your growth”
REWARD
What does the system encourage?
- Nothing yet. e.g. Bonuses tied only to quarterly targets
DO
What happens in practice?
- Nothing yet. e.g. Training days are routinely cancelled
Connect the dots
The Culture Debt test
Working hypothesis. More evidence may be needed.